MEDIA DESIGN IN THE FORMATION OF INNOVATIVE CULTURAL AND ENTERTAINMENT BUILDINGS

Abstract

The article is devoted to identifying the design features of innovative cultural and entertainment buildings using media architecture and design tools to develop methodological foundations for their formation. Criteria for differentiation of these objects have been determined. The article presents the main typological characteristics of cultural and entertainment buildings using the means of media architecture and design. The functional components of this type of architectural object and complex have been determined. Modern fundamental approaches and the main trends in urban planning, spatial organization and architectural and planning solutions of innovative cultural and entertainment buildings using media architecture and design are identified. The article analyzes foreign experience in designing innovative cultural and entertainment buildings using media architecture and design. Trends in the formation of their volumetric-spatial structure have been determined. The factors influencing the formation of innovative cultural and entertainment buildings and complexes in the urban environment are identified. The article provides definitions of the concepts of "media architecture" and "media facade". The methods of architectural and design formation of innovative cultural and entertainment buildings using the means of media architecture and design are revealed: the method of multi-functional structure, the method of integration with the environment, the method of using national traditions, the method of complexity, the method of flexibility and communicativeness of space, the method of accessibility and adaptability (setting up a universal space), the reception of stylistic unity. The perspective directions of formation and development trends of innovative architectural objects in the urban environment with the use of media design means are determined.