Media consumption patterns and attitudes of young people towards public service media

Abstract

The topic of this paper is based on a broader understanding of media environment and the role of public service media. The paper focuses on public service media and its role in the public service for youth and provides insight into the media outlets’ current position, definition and audience reach, their roles and values, especially with regards to the public service. This paper presents the results of a survey comparing the media usage habits of young people in Slovakia and Hungary. The main goal of the paper is to contribute to the understanding of emerging trends in the production and distribution of media content and the practical use of the educational function of public service media for young audiences. As the research was conducted at the Faculty of Central European Studies, the results also provide a more expanded view of the regional status of media consumption and the relationship to public service media among youth.