Abstract

Media communication strategy is a key to controlling the initiative of public opinion in international disputes. In view of the problem that the public opinion strategy of safeguarding maritime rights in China is not systematic enough, this paper uses the cybernetic thinking of information dissemination, on the premise of analyzing the law of public opinion information movement, the expression of dispute elements and the positioning of communication perspective, This paper puts forward a strategic focus on the direction and efficiency of information dissemination, and promotes legal identity and public opinion strategies. Under the condition of information asymmetry, we can achieve the same effect as information symmetry through system, mechanism and scheme design, so as to lead the trend of social ideology in international disputes.

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