Abstract
A Brief Introduction to Media Choice, Tilo Hartmann. Social Cognitive Theories of Media Selection, Robert LaRose. Action Theory, Theory of Planned Behavior and Media Choice, Tilo Hartmann. Money does Matter, Helmut Scherer & Teresa K. Naab. The Effect of Subjective Quality Assessments on Media Selection, Jens Wolling. Fast and Frugal Media Choices, Julian N. Marewski, Mirta Galesic and Gerd Gigerenzer. Cognitive Dissonance Theory: A Roller Coaster Career, Wolfgang Donsbach. Informational Utility as Determinant of Media Choices, Matthias R. Hastall. Affect as a Predictor of Entertainment Choice: The Utility of Looking Beyond Pleasure, Mary Beth Oliver. Media Choice as Avoidance Behavior: Avoidance Motivations During Television Use, Andreas Fahr and Tabea Bocking. Media Choice on a Micro Level: On-line Selective Strategies in Watching Television, Helena Bilandzic. The Role of Structure in Media Choice, James G. Webster. Media Choice Despite of Multitasking?, Cees M. Koolstra, Ute Ritterfeld and Peter Vorderer. Media Synchronicity and Media Choice: Choosing Media for Performance, Alan R. Dennis, Robert M. Fuller, & Joseph S. Valacich. Media Adoption and Diffusion, Thilo von Pape
Published Version
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