Media and Source Markets for Domestic Tourism in Tanzania: Study of Kitulo National Park

Abstract

This paper aims to analyze the media and source markets for domestic tourism in Tanzania. The specific objectives are to assess the media used by domestic tourists to source information about Kitulo National Park, and establish the source markets for Kitulo National Park. The research area of this study is Kitulo National Park located in Southern Tanzania. A descriptive design approach was used in this study. Semi structured questionnaires were deployed to obtain quantitative data from a sample size of 105 domestic tourists and subjected to descriptive analysis. Findings indicated that television is the major media used by domestic tourists to source information about Kitulo National Park. On the other hand, the major source markets for Kitulo National Park are Njombe and Mbeya. Future research can explore tourist information and source markets for domestic tourism.