MECHANISMS OF STRATEGIC MANAGEMENT OF MILK MARKET DEVELOPMENT IN UKRAINE

Abstract

Topicality. The relevance of the article lies in the fact that the research is caused by the need to provide food for the population in the post-war period of the formation of the economy of Ukraine, which is an extremely important problem.
 Aim and tasks. The purpose and task of the research presented in the article is the development of a complex mechanism for regulating economic processes in the market of milk and dairy products. To determine the initial provisions regarding the improvement of the system of strategic management of the milk market development process, which should first of all be laid down in the basic functions of the regulatory and management bodies for the production of dairy products, which will condition other elements of the organization of the management process (infrastructure, employment level, etc.).
 Research results. The initial provisions of the conceptual approach to the formation and implementation of a complex mechanism with a new understanding of the tasks of strategic management, planning and their interaction in the context of ensuring the development of the milk market in Ukraine are substantiated and defined. As a result of the imperfection of socio-economic relations, as well as due to certain shortcomings in the organization of procurement, transportation and storage of raw materials, the low technical level of most processing enterprises, significant losses in the production of dairy products are also allowed, and the existing resource potential is not used to a large extent. The concept of a complex mechanism is a holistic system basis for the development of a mechanism for the optimal combination of state regulation tools and the principles of strategic management of business entities in the milk market.
 Conclusion. In the article, as a result of the conducted research, it is determined that the mechanism of managing the development of the milk market in Ukraine is at the stage of its formation. It was determined that demand is an important factor in the formation and development of the milk market, which is represented by the level of consumption of this type of product and is one of the most important, influencing the development of the production process and the level of competitiveness of economic entities. The analysis of the balance of milk production and consumption also shows that the obtained milk production and consumption volumes are gradually decreasing. A decrease in purchasing power among the country's population, a reduction in the geographic size of the market by losing control over the corresponding part of the country's territory in a certain way affect the decrease in the total capacity of the presented domestic food market.