Abstract
The article concretizes the problems that arise among professional participants of the securities market in the implementation of brokerage activities and hinder the development of competition in the market of brokerage services. Taking into account the current trends in the development of competitive relations in the brokerage services market, the methods of solving the identified problems in the algorithm «trend — problem — potential solution» through the prism of a systemic vision are proposed. Various directions for improving the competitiveness of brokerage organizations are formulated, in particular: development of financial engineering; creation of premium tariff plans; improvement of digital client services; synergy of various types of professional activities in the stock market; implementation of the technology of robo-advising etc. The list of resources required to implement the proposed directions for improving the competitiveness of brokerage organizations has been specified. A mechanism for improving the competitiveness of brokerage organizations has been proposed. A detailed description and justification of the components of the mechanism is given. Using the example of the BC «REGION», which is part of the competitive environment of leaders, identified by the results of previous studies, the work of the mechanism for improving the competitiveness of brokerage organizations has been demonstrated.
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