Факторы, влияющие на конкурентоспособность образовательной организации

Abstract

The presented material discusses the issues of competitiveness in education, the competitiveness of an educational organization, its components. Currently, one of the topical issues is the question of the competitiveness of modern Russian education. Also, the topic of the development of competition in Russian education is constantly discussed by the world community. In discourses about the competitiveness of an educational organization in the modern educational market, such a problem as identifying/determining the factors of its increase is brought to the fore. According to various studies, the competitiveness of an educational organization is influenced by a variety of external and internal factors. In this regard, the main attention is paid to the identification of factors that ensure the competitiveness of Russian educational organizations in the educational services market. Now there is an increase in the competitiveness of Russian higher education in the international market, and therefore the competitiveness of education is considered on a global scale as the ability of the national education system to compete in the global scientific and educational market. It is worth noting that competitiveness is rightfully recognized as a complex concept, the meanings of which are considered in the broad and narrow senses of the word. When studying various aspects of the competitiveness of an educational organization, it is proposed to focus on the general definition of the concept of “competitiveness”, set out in the article. The competitiveness of an educational organization (like any other organization) is determined by the competitiveness of its personnel, and the competitiveness of personnel largely depends on the motivation of personnel to work, therefore, the article focuses on the factors that affect the competitiveness of an educational organization as a whole and in particular on the motivation of one of the categories of the main personnel of an educational organization (teaching staff) as a factor of increasing the competitiveness of an educational organization. The results of the research described in the article allow us to conclude that the constant study/monitoring of factors affecting the competitiveness of an educational organization is an important component of improving its competitiveness, which determines the need for further research and development in this area.