Abstract
The aim of this research is to observe the effect of self-efficacy, earning expectation and endorser credibility on the entrepreneurial interest and entrepreneurial readiness. This research was done in Undiknas Graduate School. The research design was quantitative research, which was a causality relationship between the variables. The technique of collecting data was done using questionnaire to 102 students. The technique of analyzing data was done using structural equation modeling (SEM) with AMOS version 22 program. The result of this research showed self-efficacy had a positive and significant effect of 0,429 on the entrepreneurial interest and 0,416 on the entrepreneurial readiness. Earning expectation had a positive and significant effect of 0,454 on the entrepreneurial interest and 0,198 on the entrepreneurial readiness. Social media had a positive and significant effect of 0,363 on the entrepreneurial interest and 0,440 on the entrepreneurial readiness. Advertisement effectiveness had a positive and significant effect on the entrepreneurial readiness of 0,595.
Highlights
The Fourth Industrial Revolution (Industry 4.0) is marked by the union of some technology, we may see a new area which consists of three independent fields of knowledge, which are physics, digital and biology (Tjandrawinata, 2016)
The economic field during this fourth industrial revolution currently is in the big change on the technology advances which may lead to the automation in almost https://jbhost.org/
Motivation from the ambition for freedom dimension is a factor which has the biggest impact on the entrepreneurial interest of student
Summary
The Fourth Industrial Revolution (Industry 4.0) is marked by the union of some technology, we may see a new area which consists of three independent fields of knowledge, which are physics, digital and biology (Tjandrawinata, 2016). The increase of economic independence may encourage and strengthen the entrepreneurial orientation in order to grow better and attain the welfare of the citizen (Hamdan, 2018) In this current digitalization era, the citizens who have high innovation and creativity will be able to channel their talent easier through digital entrepreneurship. Motivation from the ambition for freedom dimension is a factor which has the biggest impact on the entrepreneurial interest of student In this current digitalization era, other than self-efficacy and earning expectation factors, social media holds an important role to increase the entrepreneurial interest. The students with a quite well economic background tend to not want to fail in business, even though they have a high earning expectation and have a motivation to be entrepreneur
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