Measuring the Impacts of Consumers’ Demographics on Spending Propensity and Expenses on Firms Profitability using Market Basket Optimization Model

Zahidul Karim,Sumaya Fatema Binte Shahid,Shahpar Shams

doi:10.2139/ssrn.4177207

Measuring the Impacts of Consumers’ Demographics on Spending Propensity and Expenses on Firms Profitability using Market Basket Optimization Model

Zahidul Karim, Sumaya Fatema Binte Shahid + Show 1 more

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https://doi.org/10.2139/ssrn.4177207

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Journal: SSRN Electronic Journal	Publication Date: Jan 1, 2022
License type: cc-by

Affiliation: Texas A&M University, Jahangirnagar University

#Spending Propensity #Firms Profitability #Market Basket #Optimization Model

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Measuring the Impacts of Consumers’ Demographics on Spending Propensity and Expenses on Firms Profitability using Market Basket Optimization Model