Measuring the Effect of Revenue Management Practice on Hotel Performance

Abstract

This research investigates the significance of the revenue management system and the effect of revenue management practice on hotel performance. A well develop survey questionnaire was mailed to the employees of the hotel in tri-cities in India, namely as Chandigarh, Mohali and Panchkula. The questionnaire was comprised of questions based on the revenue management practices and general questions of the revenue management system and what are the significance of it. A total of 145 valid responses were put to data analysis. Measurement and structural model was used for the analysis of the study. It has been observed the revenue management system provide wide range of assistance to the hotel and revenue management practices that are followed by the hotel also have higher value for the good performance of the hotel. On the side of implications, this study will provide the practical insights to the hotel managers in taking the decisions wisely in respect to the revenue management practices.