Abstract
ABSTRACT This paper explores the emotions of self-drive rental car users in India on social-media platform using sentiment analysis and estimates the relationship between socio-demographic factors and factors influencing the decision of renting a car. An ordered logit model is used to determine the factors which are affecting individuals’ demographic characteristics to rent from a self-drive rental car service. A total of six models are computed for each of the influencing factors. The results suggest that there is a positive image of self-drive rental car service as perceived from social media platform and in the 18-25 years age group. Private employees are significantly affected by quality of car and ease to hire facility offered by this service. It is also estimated that time flexibility is the most influencing factor considered while renting a car. The outcomes of this study may aid these service providers in strategic planning and policy framework.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
