Measuring retailers' commitment toward regional foods: the CIBLE‐Chaire Bombardier Index

Abstract

PurposeThis paper aims to present the methodology used to develop an index for assessing retailers' efforts to promote regional foods, and to provide an analysis of the evaluation of 278 retailers.Design/methodology/approachA three‐step procedure was used to develop the index. First, the dimensions of the index were identified through a literature review and interviews with retailers. Next, face‐to‐face interviews with retailers, food producers and regional development experts were conducted to define the best way to measure the index dimensions. Finally, a Delphi approach with an expert panel was used to determine the relative importance of the dimensions. The index was used to evaluate 278 food retailers from the province of Quebec in Canada. Data collection was conducted through store observation and interviews with managers or owners.FindingsThe results reveal a weak level of commitment toward regional foods. Only a small group of retailers, 16 per cent of the sample analysed, adopted practices that demonstrated commitment toward regional foods. A lower level of commitment was observed among corporate stores and discount supermarkets.Research limitations/implicationsThe index provides an overview of retailers' level of commitment toward regional foods within a region. It is simple to use and the results are easy to communicate. However, further research is needed to validate the index dimensions and their relative importance.Originality/valueThis is the first study to provide a means of measuring retailers' commitment toward regional foods based on their behaviour.