Abstract
Abstract Real-time response (RTR) measurement is an important technique to assess human processing of information. Ever since Maier et al. verified the reliability and validity of physical RTR devices in this journal a decade ago, there has been a growing trend toward virtual measurement platforms to overcome the limitations of conventional, laboratory-based methods. We introduce the Debat-O-Meter, a novel online RTR platform for mobile devices, which allows researchers to measure how viewers perceive political debates in the setting of their private homes. We draw on a large study (N = 5,660) conducted during the 2017 German general election campaign and show that virtualized measurement indeed facilitates diverse and large N field studies while simultaneously conforming to established standards of reliability and validity.
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