Measuring knowledge management in a virtual chat room: A case study

Abstract

Many organisations deem the virtual workplace to be a solution to challenges such as global competition, accelerated product development, improved quality and customer service, to mention but a few. In spite of the success of virtual communities on the Internet and although a significant amount of research has been conducted on virtual organisations, very few studies have focused on the evaluation of the combined effects of the theoretical variables of knowledge management in virtual communities. Advanced web analytics have been used in some instances to test the content of virtual communities, like discussion forums, hat rooms and the like. Because a plethora of chat rooms are devoted to special interest topics that may implicitly contain information and insights on consumers, knowledge creation and sharing, it creates the ideal opportunity to measure the management of knowledge therein. The aim of this article is, therefore, to measure knowledge management in a virtual community (an online chat room of an academic institution). Firstly, the article propounds a brief overview of the theoretical underpinning of the study by proposing a conceptual framework for the measurement of knowledge management in virtual communities. Secondly, the methodology to measure the knowledge management in a chat room of an educational institution is outlined. Finally, the research results are presented and recommendations are made for future research.