Community Radio Content in Print Facebook Posts: Limitations and Opportunities for Indigenous Languages

Abstract

With the advent of social media, traditional analogue radio has converged to audio-visual with print formats. Using the case of community radio in Zimbabwe, this article explores how radio broadcasters have taken advantage of media convergence to disseminate text as implant on radio. A qualitative content analysis of community radio platforms on Facebook reveals that some multilingual community radio stations still maintain their local languages in written text as captions or print, although there is a tendency towards English and major indigenous language dominance. Using language revitalisation theory, we argue that merging written text with radio on social media should always maintain the distinctness of radio and text as implant that reflect the local languages of community radio stations to revitalise or strengthen indigenous languages. We find the affordances of digital connection through Facebook useful to revitalise languages which are no longer used in the everyday communication of a digital audience.