Abstract

How to solve the contradiction between economic growth and ecological environmental protection is a practical problem that should be solved urgently at present. The development of green technology in the manufacturing industry must rely on technology innovation. However, the process of implementing green innovation in the manufacturing industry is full of high uncertainty and risk. First, the green innovation risks were divided into global green R&D risk, global green manufacturing risk, global green marketing risk, and global green service risk from the perspective of the process. Then, this study established a management criteria system of green innovation risk identification in the manufacturing industry under the global value chain (GVC). Furthermore, three methods were applied to identify the green innovation risk of the manufacturing industry under the GVC. Finally, this paper put forward the countermeasures to the green innovation risk of the manufacturing industry under the GVC. The empirical research results of this paper are as follows: From the perspective of the green innovation process, four risks are classified in this study, namely, global green R&D risk, global green manufacturing risk, global green marketing risk, and global green service risk. Among the four stages of green innovation risk, green marketing risk is the highest, followed by green service risk, and green R&D risk and green manufacturing risk are the least. Global green service risk and green R&D risk can be reduced mainly through risk diversification and risk reduction. Global green manufacturing risk and green marketing risk can be reduced mainly through risk diversification and secondary through risk reduction.

Highlights

  • In the process of transforming resources into products, the manufacturing industry consumes the limited resources on earth and releases a large amount of greenhouse gases into nature [1]

  • Green R&D risk is the key to green innovation risk in the manufacturing industry, which has an important impact on the risk level of three successive stages

  • global value chain (GVC) is a key opportunity for green development of the manufacturing industry

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Summary

Introduction

In the process of transforming resources into products, the manufacturing industry consumes the limited resources on earth and releases a large amount of greenhouse gases into nature [1]. The global warming caused by greenhouse gases has brought great threats and challenges to human production and life. Resources and environment are common challenges facing mankind, and sustainable development has increasingly become a global consensus [2]. Against the backdrop of tackling climate change, promoting green growth and implementing green policies is the common choice of all major economies in the world, and developing a green economy has become important national strategies [3]. Developed countries have implemented reindustrialization strategies to rebuild new competitive advantages of the manufacturing industry. The utilization efficiency of resources and energy has become an important factor in measuring the competitiveness of the national manufacturing industry. Green trade barriers have become an important means for some countries to seek competitive advantages [4]. The increasingly serious environmental pollution and the gradual rise of green consumption wave make it urgent to change the economic development mode

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