Abstract
Online marketplaces have revolutionized the way people buy and sell goods and services. However, the success of these platforms hinges significantly on the level of trust they establish among users. Trust plays a pivotal role in facilitating transactions, fostering long-term relationships, and ensuring the sustainability of online marketplaces. This research paper aims to explore the importance of trust in online marketplaces and proposes frameworks for measuring trust to enhance platform performance and user satisfaction. Through an analysis of existing literature, case studies, and empirical evidence, this paper elucidates the multifaceted nature of trust and offers insights into the development and implementation of trust measurement frameworks. By understanding and effectively measuring trust, online marketplaces can foster a conducive environment for commerce, thereby maximizing their potential for growth and success.
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