Addressing Omni-Channel Challenges in Retail Logistics with SAP-Introduction to SAP CAR (Customer Activity Repository)

Abstract

In the dynamic landscape of retail, the advent of omni-channel commerce has revolutionized the way consumers interact with brands and make purchases. With the proliferation of online shopping, mobile commerce, and traditional brick-and-mortar stores, retailers are facing unprecedented challenges in managing their logistics operations efficiently across multiple channels. This paper explores how SAP (Systems, Applications, and Products) solutions can address the complex logistics challenges inherent in omni-channel retail environments.