Abstract
This chapter presents the various theories of the survey response process. Measurement error can be due to respondents as well as interviewers. Respondent-related error occurs to the extent that the respondents are not providing the answers they should, given the researcher's intentions. This form of measurement error is most often due to question wording and questionnaire construction. This is one of many survey-related topics where the way of treating the topic has changed in recent decades. Nonsystematic lore on how to write good survey questions developed in the early years of survey research. This chapter also includes approaches in standardization of questions as well as developing rules for writing questions that would lead to good answers. It also explains how cognitive psychology works on memory with social psychology research on accurate reporting.
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