Abstract
Recently the fast-growing business of the Internet are Online Social networking services, Online Social networking sites also become the most popular sites. In order to establish future social network which is optimized, and to eventually exploit the user base for commercial purposes, in-depth understanding the social characteristic of these networks is important. In this paper, we present a large-scale measurement study and analysis on the social structure of YouKu. Our results validate the power-law, small-world and clustering coefficient properties, present the correlation and difference among four centrality properties. Finally we discuss the utilization of these structural properties for the commercial purposes.
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