Maximizing productivity and capability: issues of professional development for franchisees

Abstract

As franchisees are perceived to be independent and self employed entrepreneurs, their ongoing development is frequently overlooked or poorly managed; particularly compared with the development opportunities for corporate staff in their support offices. The concern is that franchisees do not prioritise their own professional development due to their inability to diagnose and source appropriate training, their focus on immediate operational needs and a lack of free time to undergo development activities. As primary income generators of franchise businesses; organisational effectiveness and growth of the entire organisation rests on the abilities of the franchisees. This article examines one training program offered to franchisees at a major Australian franchise organisation. Through a survey of franchisees, some important lessons have been learned regarding the nature, scope and design of development initiatives for franchisees and some recommendations are provided to better manage franchisee development for the benefit of the entire organisation.