Abstract
ABSTRACTThis study examines the extent to which priming voters on the trustworthiness of candidates or that of their parties elicits candidatecentric or partycentric attitudes. The analysis provides evidence of the trade-off for voters between mavericks and party insiders in presidential elections. It shows that voters are sensitized to the risks of electing a candidate with no party support, but in the particular case of Argentina, they still consider the candidates’ qualities to be more important than those of their parties. The results show that priming on the trustworthiness of candidates elicits stronger responses from low-income voters, who already have prior candidatecentric inclinations. The findings also reveal statistical differences in vote choice when respondents are primed with party- or candidatecentric frames.
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