Abstract
The impact of material culture on students' learning processes and personal development is examined in this article as it relates to education and development of those studying creative disciplines. The article also investigates the tangible role played by national culture in the creation of a person's contemporary subject environment. The relevance of the research is determined by several factors. First, the growing interest in creative professions and branches of art determines the need for the development of creativity and innovation, which become key factors in a competitive society. The study of the influence of material culture on the upbringing and development of creative abilities in students in the traditions of folk art provides an opportunity to better understand how these aspects affect their thinking, creativity, perception of art, and appreciation of art. Second, the environment and cultural influences have a significant impact on personal development. In the course of the study, it was examined how material culture can be used productively in the educational process, enables the development of innovative educational approaches, and enhances educational quality. The results of the study can be useful for teachers, students and researchers aimed at improving the educational process in creative specialties.
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