MASTER GARDENER PERCEPTION OF GENETICALLY MODIFIED ORNAMENTAL PLANTS

Abstract

Though genetically modified (GM) ornamental cut flowers are already available commercially, U.S. academics and Green Industry growers have not assessed consumer perception about GM ornamental plants for landscape use. Because we must make inferences from studies of GM foods, we risk misunderstanding and alienating stakeholders and clients. If we misjudge the end-user, we jeopardize the market for future GM ornamental plant introductions. To address this gap, we surveyed Tennessee Master Gardener Volunteers in 2004. Respondents (n = 607) revealed that concern and belief about GM ornamental plants parallel U.S. expectation about GM foods. Average Master Gardener volunteer responses predict that GM ornamental plants would provide only slight benefits to both the environment and human health once used in the landscape. Compared with non-GM plants, GM ornamental plants are expected to be about the same or less invasive in the landscape. While all types of GM ornamental plants were expected to provide slight benefits, plant types were perceived differently with male respondents expecting perennials to yield the most environmental benefits and females indicating grasses and turf. Men and women also differed in their relative acceptance of GM ornamental plants, if genes were added from different types of organisms to achieve a genetic transformation of an ornamental shrub. Our results suggest that academic outreach and Green Industry marketing to promote new GM plant products should emphasize attributes of benefit, rather than GM transformation processes. Regardless, about 73% of TN Master Gardener respondents reported interest in buying GM ornamental plants if sold commercially, but the majority advocated a requirement for GM plant product labeling at point-of-sale.