Abstract

The article is dedicated to highlighting the role of the media in contemporary society. The subject is revealed based on the example of the development of the local media system of ATU Gagauzia. Assuming that the media is an integral element of society, playing a special role in all spheres of state, political and social life, the article reveals the factors that ensure the importance of the media in modern life, elucidates the development of the media not only from in terms of content, but also in all the manifestations and effects produced. Particular attention is paid to the analysis of some features of the Gagauz media space and its influence on the development of socio-political processes in the region. The socio-political structure is conceptualized as the basis for shaping the configuration of the regional media. The activities of the media reflect the state of the socio-political systems and processes in the society. The role of the media is particularly significant in certain periods of social development and political processes. Under the influence of social, economic, political and other issues, the flow of political information is accelerating, the competitiveness of social groups, political parties and individual politicians for effective control over the press is intensifying. All this leads to an increase in the role of the media in the dialogue between the various social and political communities, between the government and society as a whole.

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