Mass Media and Children. Globality in Everyday Life

Abstract

Mass media play an important role in everyday life. There is a growing use of media in early childhood, so it is not surprising that they greatly influence children and young people as well as become an essential element of education. At present, it is difficult to imagine the world without such global media as TV or the Internet that most of us use every day. Children do the same. Most of them make use of media every day, both at home and at school.The aim of the article is to discuss theoretical analyses and empirical data which involve the use of mass media in everyday life.