Marketing the Library and It Services with the Use of Social Media: An Overview

Efe Stanley Okolo

doi:10.7176/ikm/10-2-04

Abstract

This study explored how social media can be used to market library and it services for better patronage in the course of this the concept social media was defined in the following format Social : this term is referred to the process where there is an interaction of the individuals or group of people as it relate to the welfare of human beings as members of a given society. Media : As the term implies, it is regarded as a platform of communication amongst members of a society and it comprises the following: Newspaper, radio etc therefore, Social Media can be defined as an instrument of interaction or communication between individuals or group of people. It is a tool that is based on the internet which is majorly used for communication, interaction, sharing and discussion of information amongst human beings. The study explained among others how library can use social media in marketing it resources,benefits for using social media in maketing libraries and it services, challenges in using social media for marketing the library and it services, the study was concluded on the platform that technology is a welcome development that must be used by libraries and librarians in order to attract the attention of patrons and with a recommendations for the various challenges that tend to prevent the better usage of the technology. Keywords: Social, Media, Social Media, Social Media Marketing challenges. DOI: 10.7176/IKM/10-2-04 Publication date: February 29 th 2020

Highlights

In this our present dispensation and generation, social media has become a thing that almost every individuals old and young are engage in. they embrace it due to the fact that it serves as a means of interaction and communication
Media: As the term implies, it is regarded as a platform of communication amongst members of a society and it comprises the following: Newspaper, radio etc Social Media can be defined as an instrument of interaction or communication between individuals or group of people
Social media is helpful in accessing information needs of online users and helps libraries to get closer to the users

Summary

Introduction

In this our present dispensation and generation, social media has become a thing that almost every individuals old and young are engage in. they embrace it due to the fact that it serves as a means of interaction and communication. According to Bradley (2012) the term Social Media refers to “the use of web-based and mobile technologies to turn communication into an interactive dialogue”. Kaplan & Haenlein (2010) described Social Media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”.

Results

Conclusion