Marketing Strategy of Byju’s during Covid-19

Abstract

Background/Purpose: Byju’s e-learning App is one amongst the foremost used on-line learning mobile applications in India. Byju’s app operations began in 2011. it's launched by 2 business entrepreneurs Byju Raveendran and Divya Gokulnath. The Company' head workplace is in Bengaluru, India. The app shibboleth is "Fall enamored with learning.” Byju' app brings new and innovative trends in education, specifically in online education. within the beginning, the Byju e-Learning app consists of all types of students, all state boards in India, particularly from grades 1st to 12th. Furthermore, the app provides distinctive services to graduates trying attempt} to pass competitive tests like GATE, JEE, NEET, UPSC, and Bank Exams. The application' main phase is to produce an electronic learning platform with various examples to improve students' concentration. it's Indian' quickest physics app, centered solely on learning the thought by various ways and thru various animated videos, a lot of simple and effective, wherever to urge the most effective outcome in learning arithmetic and science subjects. Objective: during this paper, we have a tendency to analyze Byju' app' influence on students throughout the COVID19 pandemic, and to understand whether or not its subscription exaggerated or not in the Covid nineteen outbreak. This paper conjointly analyzes however e-learning apps will specialise in enhancing the expertise of scholars and serving to to boost client focusing and subscription rate. Design/Methodology/Approach: A survey is conducted in an exceedingly semi-urban space to investigate totally different aspects concerning on-line education through Byju’s app throughout COVID 19 pandemic. In addition, analyze the data collected from the survey and from numerous critical articles and by mistreatment the SWOT analysis framework. Findings/Results: throughout the COVID-19 pandemic, for online education, Byju' app stands as a number one online education brand, with 85% of oldsters signed to the current mobile application for his or her child' education. So, coronavirus crisis helped Byju’s app to become a frontrunner in on-line education suppliers in India. Conclusion: From the conducted survey-increased subscription rate of the app was seen and detected that customers are loyal to Byju’s App. Also, it's found that the majority of the scholars within the semi-urban space use Byju' app for their studies throughout the Covid nineteen pandemic. By SWOT analysis, we've got given some suggestions that may be accessorial to Byju' Learning App as a business strategy. Paper Type: Case study-based analysis Analysis Keywords: on-line Education, on-line learning, Byju’s App, personalised learning