Abstract
The rise of Chinas economy has been gradual and noticeable. She-conomy is the most prominent in the field of e-commerce. This thesis will focus on the reasons for She-conomys development, the classification of womens consumption and consumer psychology, and finally, arrive at a precise marketing strategy for womens different psychological ideas. The external reason for the development of She-conomy is mainly the development and improvement of the Internet and social media, while the internal reason is that contemporary womens self-awareness is gradually increasing, and they have a very strong desire to shop. The marketing strategy derived from the reasons for the development of the female consumer market and the female consumer psychology is to carry out multi-channel advertising and marketing, give women a certain sense of festival rituals and relatively large discounts, and upgrade the functions of the e-commerce platform to strengthen the comfort of womens consumption.
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