Marketing of Pulses in Jagatsinghpur District of Odisha

Abstract

In the present study, an attempt has been made to estimate the marketed and marketable surplus, the factors affecting marketed surplus, producer's share in consumer's rupee and post-harvest losses of pulses in Jagatsinghpur district of Odisha. For this study twenty one marginal farmers, twenty eight small farmers and twenty one large farmers were randomly selected. Four marketing channels namely, Channel-I (Producer →Consumer), Channel-II (Producer →Village trader→Retailer→Consumer), Channel-III (Producer →Village trader wholesaler →Retailer→Consumer) and Channel-IV (Producer →Village trader →Wholesaler→ Processor →Retailer→Consumer) were identified in the study area. Major determinants influencing marketed surplus were size of holding, level of production and family size. Family size had negative and significant impact on marketed surplus. Producer's share in consumer's rupees decreased with increase in marketing costs and margin. Marketing efficiency was highest in channel-I, which increased with decrease in number of intermediaries. Total post-harvest loss was 5.51 kg/q and it was highest at farm level which was 69.33 per cent of total loss, followed by retailer, trader, wholesaler and processor level. Lack of wholesale market, transportation facility and regulated markets are major bottlenecks to marketing of pulses in the study area.