Abstract
Under the impact of climate changes it is increasingly obvious that forestry should rely more strongly on the multi?functional character of the managed resources. In addition to wood, there is a series of non?wood products and services offered by forests. Non?wood forest products and services consist of various fruits of forest trees and shrubs, mushrooms, various objects made of non?wood material, and especially forest social services, such as recreation, tourism, hunting, photo?safari, etc. This paper presents a marketing analysis on the example of the enterprise dealing with the purchase, processing and sale of wild mushrooms and products made of mushrooms. The study applies a modern methodological approach implemented in similar researches.
Highlights
MARKETING OF NON-WOOD FOREST PRODUCTS - CASE STUDY OF THE ENTERPRISE FOR FOREST MUSHROOM PROCESSING Abstract: Under the impact of climate changes it is increasingly obvious that for estry should rely more strongly on the multi-functional character of the managed resources
This paper presents a marketing analysis on the example of the enter prise dealing with the purchase, processing and sale of wild mushrooms and prod ucts made of mushrooms
This task is made easier by the fact that mushrooms from Serbia are better quality than those from the other neighbouring countries
Summary
- СТУДИЈА СЛУЧАЈА ПРЕДУЗЕЋA ЗА ПРЕРАДУ ШУМСКИХ ПЕЧУРАКА - Извод: Под утицајем насталих климатских промена све је јасније да шу марска струка треба снажније да се ослони на мултифункционални карак тер ресурса којим газдује. MARKETING OF NON-WOOD FOREST PRODUCTS - CASE STUDY OF THE ENTERPRISE FOR FOREST MUSHROOM PROCESSING Abstract: Under the impact of climate changes it is increasingly obvious that for estry should rely more strongly on the multi-functional character of the managed resources. Сви аутори су јединствени у чињеници да су недрвни шумски производи (НДШП) веома битан чинилац у шу марском сектору, јер веома често могу бити примарни производ, који се добија из шумског екосистема. Non-timber forest products) (Chandrasekharan , 1995), и појма „non-wood forest products“**, који искључује из свог значења дрво као материјал. У овом раду под пој мом НДШП подразумева се група недрвних (секундарних) шумских производа, који се развијају у условима које обезбеђује шума и економски се могу користити (1999). ** „Недрвни шумски производи се дефинишу као биолошки материјал (другачији од обловине и оног дрвета које се добија у пиланама, иверице, панел плоча, целулозе, итд.).
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