Abstract

The present investigations were undertaken to understand the present system of marketing of managa bamboo (Dendrocalamus stocksii) in Sindhudurg district of Maharashtra state. Data were collected from 130 farmers and 20 market intermediaries by administering questionnaire in the year 2015-16. The results indicated that on an average per farm production of managa bamboo was 1,336.86 out of which 83.90 per cent was marketable surplus and remaining 16.10 per cent was retained by farmers for domestic use. Four channels were observed in marketing viz producer -Contractor -Retailer -Consumer (channel-I), Producer -Village trader -Retailer -Consumer (channel-II), Producer -Commission Agent/Wholesaler -Retailer -Consumer (channel-III) and Producer -processer -Retailer -Consumer (channel-IV). Majority of growers used channel-I (59) whereas maximum quantity was passed through channel-II (30.96%) for marketing purpose. Highest marketing cost was observed in channel-I (Rs 32,912.00) and lowest in channel-IV (Rs 10,543.00). The producer’s share in consumer’s price was found more in channel-IV (63.76%) and less in Channel-III (52.90%). The marketing efficiency was reported much higher in channel-IV (25.78) while lowest in channel-II (3.47).

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call