Marketing Mode of Wechat Public Account for College Students’ Job Searching-Based on Computer Informationization

Abstract

In the Internet age, WeChat recruitment is widely used in in college students’ job searching by virtue of its efficient and convenient characteristics. This article conducted a questionnaire survey on the use of job searching WeChat public account by college students. Taking three types of job searching WeChat public accounts—“51Job”, “Huawei recruitment” and “UniCareer” as examples, this paper analyzed the WeChat public account marketing model and existing problems. Some measures was proposed to improve the marketing effect by using information technology.