Information Transmission and Visual Image System Construction on WeChat Public Accounts of Colleges and Universities -- A Case Study on Jiangsu University

Abstract

Objectives: This study aims to make the public platforms of modern colleges and universities more propagating and more accommodating to the use demand and psychological needs of the public. With the WeChat public account of Jiangsu University as an example, this study is based on the Customer Satisfaction Index (CSI) and combines the characteristics of the official WeChat public account of Jiangsu University. A Jiangsu University official WeChat public account customer satisfaction model was built according to the user evaluation of the usefulness, usability, enjoyment, appearance, and perceived information quality of WeChat public accounts. Methods: Focusing on vision and the readings of WeChat tweets from the Jiangsu University public account, we conducted two-factor analysis of variance to observe the participation behaviors of users. Thereby, the concrete strategies for Jiangsu University to build its vision system on its WeChat public account were systematically analyzed.