Abstract
This study designed to the management activation method research of taekwondo hall through marketing mix strategy. For this study, The many data of marketing journal, taekwondo journal, Journal of sport and leisure studies were used.BR On the basis of the results analyzed in this study, the conclusion could be drawn as follows.BR 1. The marketing mix strategy for rapid social change of taekwondo hall organization was needed for meet crisis of present.BR 2. The taekwondo product was composed of core product of skill and extension product of excellent leader, many excellent program, convenient facility, PR service.BR 3. The taekwondo hall must placed in convenient position for essential using of consumer and public traffic service.BR 4. The multi style price system according to sex, age, time table, disable people , family is better than one way style price system in taekwondo hall price strategy.BR 5. The new marketing mix strategy appeared to the open of taekwondo hall management for efficiential program and advertisement and public relation strategy and taekwondo culture marketing and seesighting marketing and consumer relation marketing for taekwondo hall management activation.BR 6. The social service program of taekwondo hall is important factor of promotion strategy
Published Version
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