Abstract
The purpose of this study is to update perceived quality rankings of leading academic marketing journals by sending questionnaires to chairpersons of marketing departments in AACSB accredited business schools. The latest top ten journal rankings are: 1) Journal of Consumer Research, 2) Journal of Marketing, 3) Journal of Marketing Research, 4) Marketing Science, 5) Journal of the Academy of Marketing Science, 6) Journal of Retailing, 7) Journal of Advertising Research, 8) Journal of Advertising, 9) Journal of Public Policy & Marketing, and 10) Journal of Macromarketing. This study builds on work by Browne and Becker and Luke and Doke and offers important implications for marketing scholarship.
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