Abstract
Use of an information system in Business organizations has become a necessity to survive for a long term in the business. As we know today an organization is making huge profits due to introduction of new products or product lines, but proper investment in R & D, Quality Systems and an organization wide Information system is must for a firm for long term survival. Along with other information system implementation of Marketing Information System has become quite common in case of Consumer Product Manufacturers. But in case or Industrial Products, Marketing Information System is not yet formalized or not considered important by many business firms. Due to stiff competition, dynamic marketing environment in Industrial Marketing, a business organization cannot afford to neglect the importance of Marketing Information System. This work is an effort to show the advantages of developing a Marketing Information System in the organizations manufacturing & selling Industrial Products/Services.
Highlights
Implementation of proper information system across the organizations is inevitable for any Business Enterprise
It has become necessary for organizations to have a proper "Marketing Information System" to equip the Sales & Marketing people with right information at right time
There was a lot of work has been done MARKETING INFORMATION SYSTEM (MKIS) for consumer products, this paper is an effort towards making organizations aware with benefits of using an MKIS for Industrial Marketing
Summary
Implementation of proper information system across the organizations is inevitable for any Business Enterprise. As we see this in each & every part of the business. A day's usage of single organization wide Management Information System is not enough for proper flow & availability of information. That is why we have lots of module in each of the ERP systems implemented in any organization viz., FICO, SALES, MATERIALS, and OPERATIONS etc. It has become necessary for organizations to have a proper "Marketing Information System" to equip the Sales & Marketing people with right information (needless to say) at right time. There was a lot of work has been done MKIS for consumer products, this paper is an effort towards making organizations aware with benefits of using an MKIS for Industrial Marketing
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