Marketing Framework of the Territory as a Basis for the Development of Tourism Strategy

Abstract

The strategic programs of tourism development by the States are represented by the agenda in creation of new workplaces, harmonious development for territories and diversification of economies. This paper assesses the impact of balanced marketing strategy of using that what there is available in the country (positive and negative environmental factors) and how this can be used for the development by the tourism industry. This paper provides an overview of the experience of creating a tourist marketing framework territories and States like Greenland, Canada, Finland, Sweden, Norway and some others, as well as the contribution to the tourism industry, which develops within the framework of the territory. An overview of the conditions under which each of the components of the framework appeared and became the key, as well as examples of how these components are taken into account in the created tourist services. The analysis of the impact of tourism development programs in the Russian Federation is presented separately. Thus, the article defines how tourism develops, what tools are used and how the territorial factor with its peculiarities in the functioning and development of the tourism industry is taken into account. The contribution to the growth of employment in the field of tourism in the Russian regions, as well as to the creation of new tourism projects in the field of regional tourism was evaluated. There defines the conditions for the formation of a strategic tourism marketing framework of the territory in order to balance the development of the region, the harmonious use of key features in the development of new projects in the field of regional tourism.