Marketing assurance of financial and economic security of the enterprise on the basis of quality standards in the conditions of the digital economy

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Introduction. Financial and economic security is an important component of the study of the state of domestic enterprises. The rapid pace of digitization of all spheres of activity prompts economists to study the impact of these processes on the financial and economic security of enterprises. Domestic enterprises are in the process of adapting to the digital environment, which at the same time causes significant risks and threats to economic security. In such conditions, the task of determining the tools and use of marketing support for the financial and economic security of enterprises arises, which involves the systematic application of quality standards to reduce or eliminate possible risks and threats in economic activity. Purpose of the article is to research of the main trends caused by the digital environment and their impact on financial and economic security; analysis of marketing support of financial and economic security of enterprises on the basis of international quality standards. Method (methodology). The information method was used for the research in order to obtain informative data from scientific sources and the Internet; methods of system analysis, classification and comparative analysis - when distinguishing types of quality standards and marketing research standards, generalization method - for formulating conclusions from the conducted research. Results. The impact of digitization processes on ensuring the financial and economic security of enterprises and the need for measures to adapt to the modern digital environment are substantiated. The place of financial security in the system of economic security of the enterprise is defined. The goal of ensuring the financial and economic security of the enterprise has been established. The existing definitions of the concepts of "financial and economic security" are summarized. The application of marketing analysis of the environment of the functioning of business entities in order to determine the factors that affect financial security is argued. The main international standards of marketing research, which allow determining the factors influencing financial security, are highlighted. The system and content of international quality standards, which are strategic tools for ensuring the financial and economic security of the enterprise, have been established.