MARKETING ASSIMILATION TACTICS OF THE FIRM TO THE CONSUMERS’ BEHAVIORAL CHANGES FOR PROFIT MAXIMIZATION AND THE MORAL ANTAGONISM OF SUCH COMPANY’S DECISIONS

Abstract

This article delivers a comprehensive study of marketing instruments used amongst morally compromised industries like alcohol production. Further it describes adverse effects of obesity and alcohol altogether. This article works with fundamental life building constructs such as a choice of life through increased sales in the firm of fattening and silently killing products (i. e. alcohol) over creating a false concepts of acceptance of fat people for whom they are (obese and fat people are being called socially acceptable group of reasonable individuals and somewhere even being idolized for their bravery to accept their fat bodies and being able even to openly present it to public in social media). This article will provide an insight towards creating a bond in between customer and a company. Overall study shows a need towards healthy business attitude and usage of honest marketing instruments.