Abstract
1 International Marketing: Past, Present, and Future.- 2 International Marketing as Part of the Marketing Process.- 3 International Business Theory and Marketing Theory: Elements for International Marketing Theory Building.- 4 The Role of Economies of Scale in International Marketing.- 5 The Regulation of Advertising around the World in the 1980s and Beyond: Precipitating Circumstances, Motivations, and Forces.- 6 Have Technological Developments Made Current International Marketing Practices/Strategies Obsolete?.- 7 Marketing: The Missing Link in Economic Development.- 8 The Foreign Orientation of Management as a Central Construct in Export-Centered Decision-Making Processes.- 9 International Marketing Planning: An Iconoclastic View.- 10 Export Marketing Channels: Some Theoretical Considerations.- 11 Global Strategy and the Control of Market Subsidiaries.- 12 International Marketing in the 1980s and Beyond: Research Frontiers.- Appendix A: Delphi Study-Part I.- Appendix B: Suggested Research Projects in International Marketing.- Contributing Authors.
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