Abstract

The research objectives are: To analyze the marketing aspects of the processed Balado banana chips and the financial aspects of the Balado banana chips processed. The research was conducted in Bandar Lampung City, which is the location for the production of Balado banana chips processing, in Lampung Province from September to December 2021. The analytical method used is based on the management function of Balado banana chips business in each marketing aspect and financial aspect. The conclusions of this study, namely (1) the implementation of the marketing aspect, set the selling price of the Balado banana chips product at Rp. 5,000/package. In its implementation, the number of banana chips sold was 404 packages. Sales of banana chips are carried out after production is complete, the method we use is to sell this Balado banana chip product online and direct sales by entrusting this Balado banana chip product to stalls; (2) Implementation of the financial aspect, business revenue is Rp. 2,020,000, with a total cost of Rp.1,695,466, so that the profit is Rp. 324,534 for 2 months. The value of the R/C Ratio is 1.19 and the B/C Ratio is 0.19. The unit BEP value is 178 packs and the Rupiah BEP is Rp. 894,355.

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