Abstract
The marketing development of the electric vehicle market can be considered as a key element of innovative changes in the national economy. Object of research is the development of the electric vehicle market. The purpose of this article is the theoretical substantiation and development of guidelines for determining the rating of countries by the level of development of this market as a determining factor in the innovative development of the national economy. In the study, expert survey methods, logical generalization and comparison of results, statistical analysis and graphical presentation of results were used. The study conducted a marketing analysis of sales and production of electric cars, government programs to stimulate them, existing rating indicators of countries for the development of the electric vehicle market, and based on the results, a method for determining the integrated rating indicator of national economy innovativeness was developed. The article established that in countries that are world economic leaders, the growing interest of consumers and manufacturers of cars to electric vehicles, which is actively supported by government programs and incentives. It is proposed to use a integrated indicator of innovative development of the national economy, which are directly related to the market of electric vehicles. This indicator consists of the following factors: share of investments in the development of branches related to the national production of electric vehicles; level of growth of electric transport in the country’s total fleet; the share of electric vehicles in total number of cars produced in the country; level of increase in the amount of electricity produced based on RES in total; infrastructure development; level of state support for the market. The use of these integrated factors in marketing analysis will determine the level of the world leader in the country, its innovative development.
Highlights
The issue of leadership in innovative development in modern conditions is the question of the efficiency and security of the national economy, the competitiveness of the state and its political weight in the world arena
To identify the main factors determining the level of innovative development of the nation- At present, there are very few studies devoted to al economy, which are directly related to the determining the impact of the electric car market electric vehicle market; on the pace of innovative development of the national economy
Experts calculated that the production of lithium-ion batteries (LIA) consumes the same amount of energy that is equivalent to the amount of gasoline burned by a traditional car to overcome 60 thousand kilometers (Peters et al, 2017)
Summary
The issue of leadership in innovative development in modern conditions is the question of the efficiency and security of the national economy, the competitiveness of the state and its political weight in the world arena. The growth rate of sales of electric cars in the world is impressive. The sales of these cars officially started in 2010. In 5 years the total number of cars sold reached one million. Bloomberg (2018) analysts predict that we will hear about five million of sold electric cars in March 2019. More than 49% of the total increase in sales of new cars on the markets of world leaders, namely China, the USA, Europe and Japan, were electric vehicles. The main thesis that restrains even bigger sales growth of the electrical direction of this industry is the price of the finished product (Girin et al, 2017)
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