Abstract

Asserts that by marketing quality, organisations can better ensure that their customers get both the product and standard of service they really require. Contends that many organisations are driving quality through a production orientation rather than through the eyes of customers, and that marketing quality is the competitive edge in TQM. Asserts that marketing and sales people need to accept that a systematic and disciplined approach is the right way forward. Concludes that marketing and quality must come together if organisations are to succeed in an increasingly competitive marketplace.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.