Abstract

Vegetables are part and parcel of the daily healthy human diet. There will always be a demand for the vegetables in the market; the supply side has to keep up with the demand. With this regard, the study was carried out in Phek district, Nagaland, where the production and marketing of vegetables are well recognized. Three primary vegetables, cabbage, beans, and potato, were selected for the study from twelve villages from the sample population of 300 farmers in 2016-2017. The study was carried out to find out the marketable, marketed surplus, and the price spread in the marketing of the selected vegetables. Three marketing channels were observed, where Channel I (Farmer to consumer) played a significant role in terms of net returns received by farmers, lower cost, and non-existence of price gap. The result shows that the production, marketable surplus, and marketed surplus of cabbage was found to higher than beans and potato. To enhance and boost up production and marketed surplus, it is recommended to prioritize Channel I, infrastructural development, and extension services.

Full Text
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