Marketability of University Programs on the Employability of Graduates among Selected Corporate Institutions in Moshi Municipality, Tanzania

Abstract

The study aimed at investigating the marketability of university programs on employability of graduates among selected corporate institutions in Moshi Municipality Tanzania. A mixed research approach was used. Under which explanatory sequential mixed research design was adopted. The researcher used simple random, snowball and purposive sampling techniques to select a sample size of seventy-five (75) participants. 30 students, 3 manufacturing industries, 3 educational institutions, 3 parastatals, and 3 service industries were selected using a simple random sampling technique while 20 alumni's students were selected using snowball sampling. The research also used structured questionnaires and interviews to collect data from the field. Instruments were validated through experts and reliability was calculated through the Cronbach's alpha coefficient for all the sections of the questionnaire from the results of the pilot study. Data was then coded and analysed through frequencies, percentages and means. The findings of the study showed that marketability and employability of university graduates is dependent on the skills that graduates acquire during their studies and the techniques used in delivering the programs. Universities should create better partnerships between various stakeholders in order to train marketable graduate who will meet and satisfy the market demands. In addition, graduates should be given opportunities to create positive relationships and develop better skills and experiences.