Market Trends in the South Indian Publishing Region

Abstract

This article aims to study the publishing trends in South India, including the states of Tamil Nadu, Kerala and Karnataka. It also gives an insight into the markets in South India for English and Regional language books. As many international publishers are moving towards the Indian book market, it is necessary to understand the culture and diversities of the country which prove to be the biggest hurdle in marketing and promotion. This article gives detailed information on General trade, Academic and School book markets. It also lists the key distributors, retailers and publishers in South India. The last page of the article details the entry barriers for international publishers and proven techniques adopted by other publishers. Partnership with Indian companies has worked well for many international publishers. All the statistics and data have been collected and referenced to the best knowledge of the author.