MARKET POWER AND COMPETITIVE POLICY ON THE MARKET OF TOURIST SERVICES INSURANCE

А Suslikov,O Sirenko,O Zakharchenko,N Pochernina,O Vasylchenko,S Karman

doi:10.18371/fcaptp.v6i41.251444

Abstract

Abstract. Man’s desire for self-development through knowledge of the world, the realization of his right to rest are manifested in tourism. The development of tourism is also facilitated by globalization and international integration, visa liberalization with individual countries, as well as international economic and political unions. An effective tool for minimizing risks in tourism is insurance. Despite the long period of forming, the market of travel insurance in Ukraine still does not meet international standards, occupies a small place in the system of insurance services. The purpose of this study is the analysis of concentration on the market of tourist services insurance in Ukraine. The state and tendencies of concentration in the market of travel insurance in Ukraine are analyzed. Lorentz’ concentration curves in the market of medical expenses insurance are constructed. It has been shown that insurance in the market of medical expenses is essential for the development of tourism in Ukraine, especially outbound. In this system of provided insurance services the quality of tourist services should come first, which can be achieved only under conditions of perfect competition, state regulation and implementation of international insurance standards. It has been established that during 2014—2020 there were processes of increasing the market power of insurance companies, an oligopoly is formed with four or six main players. It has been shown that the leaders of insurance in the market of tourist services are large insurance companies with foreign capital, operating at the international level. Their gradual concentration in recent years indicates the improvement of the institutional framework of tourist insurance, and the increase in insurance premiums and insurance payments indicates the restoration of confidence of Ukrainians in insurers. Keywords: market power, concentration, competitive policy, insurance, tourism, market, risks. JEL Classіfіcatіon G22, L12, L13 Formulas: 6; fig.: 2; tabl.: 3; bibl.: 26.

Highlights

Tendency of people to self-development through learning the world, realization of their right to rest can be realized through tourism
The main directions in realization of the Strategy of tourism and resorts for the period until 2026 within «Safety of tourists» [2] are the following: guarantee of tourists’ safety and protection of their legal rights by providing emergency assistance to those who are occurred to be in an emergency situation or are injured during the journey, intensification of responsibility rested on tourist operators to consumers of tourist services
The methodological basis of the study is a systematic analysis of the market of tourist services insurance in Ukraine and economic processes that determine the dynamics of market power in it

Summary

Introduction

Tendency of people to self-development through learning the world, realization of their right to rest can be realized through tourism. Zaychuk and many other scientists devoted their works to the study of the problem of competitive development of the tourist insurance market. Lysenko showed that the development of the tourist insurance market is significantly influenced by the processes of globalization and economic integration, as well as the liberalization of financial markets [5]. Shashkova et al proposed an improved method of analyzing the competitiveness of insurance companies in the market of tourist services [9,10,11]. In this case, according to the author, a significant impact on the market is the concentration of market power. The lower cost of the electronic assistance policy mostly does not change the consumer’s choice of customers

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Conclusion