Abstract
This study was conducted from 1st of June to 31st of July 2022. sample of 125 farmers selected on convenience from 5 villages of Khambhaliya taluka of Devbhoomi Dwarka districts of Gujarat. Primary data were collected with the help of semi-structured schedules, and appropriate tools were used to analyse data. Market potential of CARBOXIN 37.5% + THIRAM 37.5% WS, THIAMETHOXAM 30% FS, AZOXYSTROBIN 8.3% + MANCOZEB 66.7% WG and NPK 11:11:8 FORTIFIED ZINC & BORON product is around 25.25 lakh, 19.64 lakh, 74.82 lakh and 94.70 lakh respectively. The major problems faced by farmers in groundnut crop are high cost of inputs, insect attacks, wilting, and rust & tikka disease. In the study it is observed that farmer that does not use seed treatment in their field faces a problem of wilting and uneven/less germination and farmers that do not use micronutrient products in the crop faces a problem of yellowing. The most effective tools responsible for purchase decision of a product are retailers’ suggestion, farmers’ meetings, and demonstration of the product.
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